Post by account_disabled on Mar 12, 2024 8:04:02 GMT
What is the purpose of your online presence, what do you want to achieve? Not knowing how to answer this question is quite common in people who have other interests or use digital communication tools with the sole aim of distracting themselves or communicating with their loved ones. A person who aims to convert his audience into customers or job opportunities has the obligation to answer this question instinctively, without hesitation. As Chris Malone , author with Susan Fiske of the best seller “The Human Brand” states , “in their struggle for survival, primitive humans were forced to develop two specific skills in quickly judging who they encountered.
The first consists in understanding what other people's intentions India Mobile Number Data are towards them. The second is whether they are skilled or capable of carrying out their purposes. In academia, these dimensions of perception are called warmth and competence. Warmth comes from considering someone else if they are honest, reliable, kind and welcoming. Competence, on the other hand, refers to the fact that the person appears competent, intelligent and experienced.
These spontaneous perceptions guide most emotions and our behavior towards others. Even if we don't realize it, the way we judge companies and brands happens in more or less the same way. Our research has shown that over 50% of all purchasing intentions and customer loyalty can be explained through these two basic human perceptions.” If it is true that "social networks have rebalanced the power in the relationships between large companies and their customers" , it has become an urgency, for companies but also for individual professionals, to induce values and perceptions of warmth and competence through their contents and products.
The first consists in understanding what other people's intentions India Mobile Number Data are towards them. The second is whether they are skilled or capable of carrying out their purposes. In academia, these dimensions of perception are called warmth and competence. Warmth comes from considering someone else if they are honest, reliable, kind and welcoming. Competence, on the other hand, refers to the fact that the person appears competent, intelligent and experienced.
These spontaneous perceptions guide most emotions and our behavior towards others. Even if we don't realize it, the way we judge companies and brands happens in more or less the same way. Our research has shown that over 50% of all purchasing intentions and customer loyalty can be explained through these two basic human perceptions.” If it is true that "social networks have rebalanced the power in the relationships between large companies and their customers" , it has become an urgency, for companies but also for individual professionals, to induce values and perceptions of warmth and competence through their contents and products.