Post by amirmukaddas on Mar 11, 2024 7:33:57 GMT
Some time ago I published an article in which I talked about the impact of digital PR in an SEO project and on that occasion I mentioned these two words which were apparently quite simple, but if investigated however make us reflect on two different and complementary ways of conceiving our job. The concept of relevance Relevance is one of the three concepts related to keyword research , the other two are "relevance" and "competition". It answers the question: how much does this have to do directly with my visibility goals? We can talk about the relevance of a keyword depending on whether we need it to create content or to strengthen one, but we can (indeed we must) also talk about it when we approach the internal link structure of the single article, as well as of the entire website. When I optimize a project by working onsite, I always try to think page by page about how to improve relevance from time to time with respect to visibility objectives.
You are relevant when on the one hand your text well develops all the topics directly linked to the topic you are dealing with and on the other, when you have a good number of articles related via links which develop insights which in turn are directly linked to the content in question . For example , if your article talks about which antiviruses to download for free , you can work on relevance by creating a list of free downloadable antiviruses in the text and inserting links from each of the antiviruses Denmark Telegram Number Data mentioned to an in-depth page on your site. Remaining in the previous example, you can ensure that your page is considered more relevant than the others by working on the structure of the contents created, conceiving the main article as a container of all the information ( pillar article ) and insights, i.e. the others articles that talk about individual antiviruses, like satellites , each connected to the pillar with a prominent link , i.e. in the initial part of the text.
In this way, you obtain a "cluster" of contents that verticalize on the main one, therefore a structure that makes the latter more relevant to an area of interest. In a nutshell, you did a good job on the site. Instead what happens Here begins the half vent that I hope you will forgive me: it happens that when you upload the wordpress theme for your blog, you leave the widgets as they were conceived by the web designer who designed it, without caring about the fact that perhaps the archives by date , the previous / next links , the latest articles etc, do nothing but decrease the relevance of the individual pages compared to the precise areas for which they should compete on Google. In short, if you want to improve your work, you cannot focus only on the text, but you must practice an economical and ecological approach to the distribution of internal links .
You are relevant when on the one hand your text well develops all the topics directly linked to the topic you are dealing with and on the other, when you have a good number of articles related via links which develop insights which in turn are directly linked to the content in question . For example , if your article talks about which antiviruses to download for free , you can work on relevance by creating a list of free downloadable antiviruses in the text and inserting links from each of the antiviruses Denmark Telegram Number Data mentioned to an in-depth page on your site. Remaining in the previous example, you can ensure that your page is considered more relevant than the others by working on the structure of the contents created, conceiving the main article as a container of all the information ( pillar article ) and insights, i.e. the others articles that talk about individual antiviruses, like satellites , each connected to the pillar with a prominent link , i.e. in the initial part of the text.
In this way, you obtain a "cluster" of contents that verticalize on the main one, therefore a structure that makes the latter more relevant to an area of interest. In a nutshell, you did a good job on the site. Instead what happens Here begins the half vent that I hope you will forgive me: it happens that when you upload the wordpress theme for your blog, you leave the widgets as they were conceived by the web designer who designed it, without caring about the fact that perhaps the archives by date , the previous / next links , the latest articles etc, do nothing but decrease the relevance of the individual pages compared to the precise areas for which they should compete on Google. In short, if you want to improve your work, you cannot focus only on the text, but you must practice an economical and ecological approach to the distribution of internal links .