Post by account_disabled on Mar 5, 2024 4:57:13 GMT
When talking about SEO, it is impossible not to talk about keyword research and search intent . After all, keyword research and the user's search intent play a fundamental role in a good SEO project. In this article, however, I would like to address a topic that many underestimate: the commercial intent of a keyword. Tell the truth, when you examine a query do you look more at the search volume or the possible revenue that particular keyword phrases can bring you? The commercial intent of a keyword is much more important than search volume. To make you understand the scenario even better, I'll tell you a little anecdote . Some time ago, I received a request for an SEO audit for an e-commerce site.
Before sending a quote, I took a quick look at the site, via the operator Google site:. And this is where I noticed a rather hilarious page. The page in question was optimized for the keyword Italy WhatsApp Number Data marmots . It's a shame that the customer isn't selling cute rodents, but jewelry packages: the page, in fact, had to be optimized for the query personalized marmots , which is the keyword that intercepts the correct reference sector, in addition to the most suitable search intent - those looking for marmots personalized, is not looking for an animal, and is probably (almost) ready to purchase. Having closed this little tragicomic parenthesis, I share with you my modus operandi for identifying turnover-oriented keywords . Also because, with a little research it is possible to find the questions that your buyer personas ask the search engine.
And if you make sure they appear among the results, the chances of visits, leads and sales will increase dramatically. Commercial intent: 3 tips for your keyword research When you approach any keyword research tool, and want to intercept a commercial intent, I suggest you divide the ones that seem most suitable into groups of keywords . The aforementioned groups are 3. And, briefly, they can be summarized in: #1 Sales Keyword Let's start with the most obvious, but also most underestimated, group of keywords: the one relating to sales keywords, or buy now keywords . Specifically, these are all those words that the user enters into a search and which indicate the propensity to purchase. I'll give you a practical example: If you are looking for sour cherry jam , what do you think the search engine returns? I tell you; this screen:
Before sending a quote, I took a quick look at the site, via the operator Google site:. And this is where I noticed a rather hilarious page. The page in question was optimized for the keyword Italy WhatsApp Number Data marmots . It's a shame that the customer isn't selling cute rodents, but jewelry packages: the page, in fact, had to be optimized for the query personalized marmots , which is the keyword that intercepts the correct reference sector, in addition to the most suitable search intent - those looking for marmots personalized, is not looking for an animal, and is probably (almost) ready to purchase. Having closed this little tragicomic parenthesis, I share with you my modus operandi for identifying turnover-oriented keywords . Also because, with a little research it is possible to find the questions that your buyer personas ask the search engine.
And if you make sure they appear among the results, the chances of visits, leads and sales will increase dramatically. Commercial intent: 3 tips for your keyword research When you approach any keyword research tool, and want to intercept a commercial intent, I suggest you divide the ones that seem most suitable into groups of keywords . The aforementioned groups are 3. And, briefly, they can be summarized in: #1 Sales Keyword Let's start with the most obvious, but also most underestimated, group of keywords: the one relating to sales keywords, or buy now keywords . Specifically, these are all those words that the user enters into a search and which indicate the propensity to purchase. I'll give you a practical example: If you are looking for sour cherry jam , what do you think the search engine returns? I tell you; this screen: